The term ‘Advertising” is derived from the Latin word, ad vertere means "to turn
toward". And that’s what advertising is all about, turning customers
towards itself.
Before moving on to
understanding the roles of advertising, it is important to understand the
concept of advertising. Advertising is a business tool used for the promotion
of a product, service or even to a particular group of people. Copywriters
create advertising and graphic designers complete it with their art skill.
Media, TV broadcasts, banners, hoardings, etc. are the various means of
advertisement promotion. Internet advertising also is emerging as a popular
means of advertisements.
But let’s move on to, where it all started. The history of Advertising is extremely long, dating back thousands of
years ago when ancient Egyptians carved public notices into steel, they also used
papyrus to make wall posters and sale messages. So, the first advertising was
created somewhat around 2000 BC.
But today, Advertising has a whole new meaning, it’s not
a small thing, it is something gigantic. Advertising increased dramatically in
the United States as industrialization expanded the supply of manufactured
products. In order to profit from this higher rate of production, industry
needed to recruit workers as consumers of factory products. It did so through
the invention of mass marketing designed to influence the population's economic
behaviour on a larger scale. Since women were responsible for most of the
purchasing done in their household, advertisers and agencies recognized the
value of women's insight during the creative process.
In fact, the first American advertising to use a sexual sell was created by a woman, for a
soap product.
Advertising not only benefits
the producers and traders but also the customers. Advertising provides
awareness of the existence of the product to the customer. Customer delight is
of immense priority in modern marketing and the importance of advertising can’t
be ignored as such.
The focus moved to implement the concepts of behaviourism into
advertising that is to use the basic emotions of the consumer such as: love,
hate, and fear. This type of advertising proved to be extremely effective as it
suited the changing social context which led to heavy influence of future
advertising strategy and cemented the place of psychology in advertising.
There are different types of advertising available today;
from website development, digital marketing, radio, television, print media,
outdoor and billboards. Advertising agencies Long Island with great advertising
and marketing expertise to move your business forward. These Long
Island advertising agencies are locally owned, not burdened down by
mega-agency red tape which means you get great service and great marketing. If
you need a big idea, then select one of the Long Island advertising agency.
